About me
Alexandru ticalo
I began my design career in architecture before moving into product design. For the past four years, I’ve focused on creating accessible, human-centred AI products for B2C and B2B SaaS teams.
Architecture taught me to work with structure, clarity and real-world needs. I apply the same thinking to digital products: make them simple, practical and accessible.
I began my design career in architecture before moving into product design. For the past 4+ years, I’ve focused on creating accessible, human-centred AI products for B2C and B2B SaaS teams.
Architecture taught me to work with structure, clarity and real-world needs. I apply the same thinking to digital products: make them simple, practical and accessible.
ok, but Who Am i?
Besides the many hats I've worn over time, both literally and figuratively, it’s been an exciting journey to get where I am today.
Who am I?
Wireframing, prototyping and rapid iteration
User journeys, flows, and information architecture maps
Accessible UI for web and mobile (WCAG, ARIA, inclusive design)
Interaction design and micro-animations
Design journey
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
Architect to Product Designer
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Who am I?
Wireframing, prototyping and rapid iteration
User journeys, flows, and information architecture maps
Accessible UI for web and mobile (WCAG, ARIA, inclusive design)
Interaction design and micro-animations
Design journey
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
Architect to Product Designer
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Journey in Design
From architect to product designer, my path has been shaped by turning creativity into meaningful experiences, with a passion for accessibility, human-centred AI and no-code development.
Co-Founder
Orange Cap Studio
July 2025 - Present
Co-Founder
Orange Cap Studio
July 2025 - Present
Co-Founder
Orange Cap Studio
July 2025 - Present
Product Designer
Buyapowa
Feb 2023 - Dec 2023
Product Designer
Buyapowa
Feb 2023 - Dec 2023
Product Designer
Buyapowa
Feb 2023 - Dec 2023
Product Designer
Bliss Airways
Dec 2021 - Jan 2023
Product Designer
Bliss Airways
Dec 2021 - Jan 2023
Product Designer
Bliss Airways
Dec 2021 - Jan 2023
Product Designer
Hexagon
Jun 2021 - Nov 2021
Product Designer
Hexagon
Jun 2021 - Nov 2021
Product Designer
Hexagon
Jun 2021 - Nov 2021
Architect
John McAslan + Partners
Jun 2019 - May 2021
Architect
John McAslan + Partners
Jun 2019 - May 2021
Architect
John McAslan + Partners
Jun 2019 - May 2021
My Tech Stack
A set of tools I use daily to design, prototype, develop and manage projects efficiently.
Figma
My creative playground for building flexible, interactive designs and collaborate in real time.
Figma
My creative playground for building flexible, interactive designs and collaborate in real time.
Lovable
My go to for vibecoding, perfect for wireframing, prototyping and building responsive designs fast.
Lovable
My go to for vibecoding, perfect for wireframing, prototyping and building responsive designs fast.
Framer
My web design and development tool that combines design and code seamlessly.
Framer
My web design and development tool that combines design and code seamlessly.
Adobe Create Suite
Essential for visual design, image editing and creating polished assets across projects.
Adobe Create Suite
Essential for visual design, image editing and creating polished assets across projects.
Trello
My tool for organising tasks, tracking projects, and keeping workflows on track.
Trello
My tool for organising tasks, tracking projects, and keeping workflows on track.
What can you expect if you work with me
You can expect someone reliable, resourceful, empathetic, proactive and focused on making a real impact.
My word is my bond
If I say I'm going to do something you can rely on me to follow through. Reliability and trust matter to me, so if I make a promise, I’ll see it through.
My word is my bond
If I say I'm going to do something you can rely on me to follow through. Reliability and trust matter to me, so if I make a promise, I’ll see it through.
My word is my bond
If I say I'm going to do something you can rely on me to follow through. Reliability and trust matter to me, so if I make a promise, I’ll see it through.
Resourceful & resilient
I have an adventurous spirit, which I definitely got from my mother. I believe that where there's a will there's a way, and I preserve through change.
Resourceful & resilient
I have an adventurous spirit, which I definitely got from my mother. I believe that where there's a will there's a way, and I preserve through change.
Resourceful & resilient
I have an adventurous spirit, which I definitely got from my mother. I believe that where there's a will there's a way, and I preserve through change.
Pragmatic
I balance discovery and design effort given priorities, risks and constraints. Driving impact through a full-cycle approach.
Pragmatic
I balance discovery and design effort given priorities, risks and constraints. Driving impact through a full-cycle approach.
Pragmatic
I balance discovery and design effort given priorities, risks and constraints. Driving impact through a full-cycle approach.
Emphatetic
I'm an advocate for human-centred design thinking, allowing me to create experiences that are not only functional but also engaging and meaningful.
Emphatetic
I'm an advocate for human-centred design thinking, allowing me to create experiences that are not only functional but also engaging and meaningful.
Emphatetic
I'm an advocate for human-centred design thinking, allowing me to create experiences that are not only functional but also engaging and meaningful.
Proactive
I promote a culture of cross functional collaboration, being open about feedback and engaging teams to build better products.
Proactive
I promote a culture of cross functional collaboration, being open about feedback and engaging teams to build better products.
Proactive
I promote a culture of cross functional collaboration, being open about feedback and engaging teams to build better products.
Impact Driven
I enjoy working on real world problems that drive meaningful impact. I'm constantly looking for ways I can improve the world around me.
Impact Driven
I enjoy working on real world problems that drive meaningful impact. I'm constantly looking for ways I can improve the world around me.
Impact Driven
I enjoy working on real world problems that drive meaningful impact. I'm constantly looking for ways I can improve the world around me.
a bit about my interests outside of design
Outside design, I’m into motorcycles, befriending animals, cooking and fishing. Oh, and I always save room for sweets or spoil my appetite on purpose.
fun fact
I used to skydive before I could drive a car.
tinkering
When I'm not online, I'm probably tinkering on my motorcycle or planning my next trip.
Fishing
Wind out of the east, fish bite the least. Wind out of the west, fish bite the best.
Animals
Befriend me really quick
Sweet tooth
Sometimes I choose to spoil my appetite, on purpose. Sorry mom!
lET'S CHAT
Available for Q4 '25
Let’s create something meaningful together.
Do you want to bring your idea to life? Schedule a meeting below and let’s chat!
About me
Alexandru ticalo
I began my design career in architecture before moving into product design. For the past four years, I’ve focused on creating accessible, human-centred AI products for B2C and B2B SaaS teams.
Architecture taught me to work with structure, clarity and real-world needs. I apply the same thinking to digital products: make them simple, practical and accessible.
I began my design career in architecture before moving into product design. For the past 4+ years, I’ve focused on creating accessible, human-centred AI products for B2C and B2B SaaS teams.
Architecture taught me to work with structure, clarity and real-world needs. I apply the same thinking to digital products: make them simple, practical and accessible.
ok, but Who Am i?
Besides the many hats I've worn over time, both literally and figuratively, it’s been an exciting journey to get where I am today.
Who am I?
Wireframing, prototyping and rapid iteration
User journeys, flows, and information architecture maps
Accessible UI for web and mobile (WCAG, ARIA, inclusive design)
Interaction design and micro-animations
Design journey
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
Architect to Product Designer
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Who am I?
Wireframing, prototyping and rapid iteration
User journeys, flows, and information architecture maps
Accessible UI for web and mobile (WCAG, ARIA, inclusive design)
Interaction design and micro-animations
Design journey
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
Architect to Product Designer
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Journey in Design
From architect to product designer, my path has been shaped by turning creativity into meaningful experiences, with a passion for accessibility, human-centred AI and no-code development.
Co-Founder
Orange Cap Studio
July 2025 - Present
Co-Founder
Orange Cap Studio
July 2025 - Present
Co-Founder
Orange Cap Studio
July 2025 - Present
Product Designer
Buyapowa
Feb 2023 - Dec 2023
Product Designer
Buyapowa
Feb 2023 - Dec 2023
Product Designer
Buyapowa
Feb 2023 - Dec 2023
Product Designer
Bliss Airways
Dec 2021 - Jan 2023
Product Designer
Bliss Airways
Dec 2021 - Jan 2023
Product Designer
Bliss Airways
Dec 2021 - Jan 2023
Product Designer
Hexagon
Jun 2021 - Nov 2021
Product Designer
Hexagon
Jun 2021 - Nov 2021
Product Designer
Hexagon
Jun 2021 - Nov 2021
Architect
John McAslan + Partners
Jun 2019 - May 2021
Architect
John McAslan + Partners
Jun 2019 - May 2021
Architect
John McAslan + Partners
Jun 2019 - May 2021
My Tech Stack
A set of tools I use daily to design, prototype, develop and manage projects efficiently.
Figma
My creative playground for building flexible, interactive designs and collaborate in real time.
Figma
My creative playground for building flexible, interactive designs and collaborate in real time.
Lovable
My go to for vibecoding, perfect for wireframing, prototyping and building responsive designs fast.
Lovable
My go to for vibecoding, perfect for wireframing, prototyping and building responsive designs fast.
Framer
My web design and development tool that combines design and code seamlessly.
Framer
My web design and development tool that combines design and code seamlessly.
Adobe Create Suite
Essential for visual design, image editing and creating polished assets across projects.
Adobe Create Suite
Essential for visual design, image editing and creating polished assets across projects.
Trello
My tool for organising tasks, tracking projects, and keeping workflows on track.
Trello
My tool for organising tasks, tracking projects, and keeping workflows on track.
What can you expect if you work with me
You can expect someone reliable, resourceful, empathetic, proactive and focused on making a real impact.
My word is my bond
If I say I'm going to do something you can rely on me to follow through. Reliability and trust matter to me, so if I make a promise, I’ll see it through.
My word is my bond
If I say I'm going to do something you can rely on me to follow through. Reliability and trust matter to me, so if I make a promise, I’ll see it through.
My word is my bond
If I say I'm going to do something you can rely on me to follow through. Reliability and trust matter to me, so if I make a promise, I’ll see it through.
Resourceful & resilient
I have an adventurous spirit, which I definitely got from my mother. I believe that where there's a will there's a way, and I preserve through change.
Resourceful & resilient
I have an adventurous spirit, which I definitely got from my mother. I believe that where there's a will there's a way, and I preserve through change.
Resourceful & resilient
I have an adventurous spirit, which I definitely got from my mother. I believe that where there's a will there's a way, and I preserve through change.
Pragmatic
I balance discovery and design effort given priorities, risks and constraints. Driving impact through a full-cycle approach.
Pragmatic
I balance discovery and design effort given priorities, risks and constraints. Driving impact through a full-cycle approach.
Pragmatic
I balance discovery and design effort given priorities, risks and constraints. Driving impact through a full-cycle approach.
Emphatetic
I'm an advocate for human-centred design thinking, allowing me to create experiences that are not only functional but also engaging and meaningful.
Emphatetic
I'm an advocate for human-centred design thinking, allowing me to create experiences that are not only functional but also engaging and meaningful.
Emphatetic
I'm an advocate for human-centred design thinking, allowing me to create experiences that are not only functional but also engaging and meaningful.
Proactive
I promote a culture of cross functional collaboration, being open about feedback and engaging teams to build better products.
Proactive
I promote a culture of cross functional collaboration, being open about feedback and engaging teams to build better products.
Proactive
I promote a culture of cross functional collaboration, being open about feedback and engaging teams to build better products.
Impact Driven
I enjoy working on real world problems that drive meaningful impact. I'm constantly looking for ways I can improve the world around me.
Impact Driven
I enjoy working on real world problems that drive meaningful impact. I'm constantly looking for ways I can improve the world around me.
Impact Driven
I enjoy working on real world problems that drive meaningful impact. I'm constantly looking for ways I can improve the world around me.
a bit about my interests outside of design
Outside design, I’m into motorcycles, befriending animals, cooking and fishing. Oh, and I always save room for sweets or spoil my appetite on purpose.
fun fact
I used to skydive before I could drive a car.
tinkering
When I'm not online, I'm probably tinkering on my motorcycle or planning my next trip.
Fishing
Wind out of the east, fish bite the least. Wind out of the west, fish bite the best.
Animals
Befriend me really quick
Sweet tooth
Sometimes I choose to spoil my appetite, on purpose. Sorry mom!
lET'S CHAT
Available for Q4 '25
Let’s create something meaningful together.
Do you want to bring your idea to life? Schedule a meeting below and let’s chat!
About me
Alexandru ticalo
I began my design career in architecture before moving into product design. For the past four years, I’ve focused on creating accessible, human-centred AI products for B2C and B2B SaaS teams.
Architecture taught me to work with structure, clarity and real-world needs. I apply the same thinking to digital products: make them simple, practical and accessible.
I began my design career in architecture before moving into product design. For the past 4+ years, I’ve focused on creating accessible, human-centred AI products for B2C and B2B SaaS teams.
Architecture taught me to work with structure, clarity and real-world needs. I apply the same thinking to digital products: make them simple, practical and accessible.
ok, but Who Am i?
Besides the many hats I've worn over time, both literally and figuratively, it’s been an exciting journey to get where I am today.
Who am I?
Wireframing, prototyping and rapid iteration
User journeys, flows, and information architecture maps
Accessible UI for web and mobile (WCAG, ARIA, inclusive design)
Interaction design and micro-animations
Design journey
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
Architect to Product Designer
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Who am I?
Wireframing, prototyping and rapid iteration
User journeys, flows, and information architecture maps
Accessible UI for web and mobile (WCAG, ARIA, inclusive design)
Interaction design and micro-animations
Design journey
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
Architect to Product Designer
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Journey in Design
From architect to product designer, my path has been shaped by turning creativity into meaningful experiences, with a passion for accessibility, human-centred AI and no-code development.
Co-Founder
Orange Cap Studio
July 2025 - Present
Co-Founder
Orange Cap Studio
July 2025 - Present
Co-Founder
Orange Cap Studio
July 2025 - Present
Product Designer
Buyapowa
Feb 2023 - Dec 2023
Product Designer
Buyapowa
Feb 2023 - Dec 2023
Product Designer
Buyapowa
Feb 2023 - Dec 2023
Product Designer
Bliss Airways
Dec 2021 - Jan 2023
Product Designer
Bliss Airways
Dec 2021 - Jan 2023
Product Designer
Bliss Airways
Dec 2021 - Jan 2023
Product Designer
Hexagon
Jun 2021 - Nov 2021
Product Designer
Hexagon
Jun 2021 - Nov 2021
Product Designer
Hexagon
Jun 2021 - Nov 2021
Architect
John McAslan + Partners
Jun 2019 - May 2021
Architect
John McAslan + Partners
Jun 2019 - May 2021
Architect
John McAslan + Partners
Jun 2019 - May 2021
My Tech Stack
A set of tools I use daily to design, prototype, develop and manage projects efficiently.
Figma
My creative playground for building flexible, interactive designs and collaborate in real time.
Figma
My creative playground for building flexible, interactive designs and collaborate in real time.
Lovable
My go to for vibecoding, perfect for wireframing, prototyping and building responsive designs fast.
Lovable
My go to for vibecoding, perfect for wireframing, prototyping and building responsive designs fast.
Framer
My web design and development tool that combines design and code seamlessly.
Framer
My web design and development tool that combines design and code seamlessly.
Adobe Create Suite
Essential for visual design, image editing and creating polished assets across projects.
Adobe Create Suite
Essential for visual design, image editing and creating polished assets across projects.
Trello
My tool for organising tasks, tracking projects, and keeping workflows on track.
Trello
My tool for organising tasks, tracking projects, and keeping workflows on track.
What can you expect if you work with me
You can expect someone reliable, resourceful, empathetic, proactive and focused on making a real impact.
My word is my bond
If I say I'm going to do something you can rely on me to follow through. Reliability and trust matter to me, so if I make a promise, I’ll see it through.
My word is my bond
If I say I'm going to do something you can rely on me to follow through. Reliability and trust matter to me, so if I make a promise, I’ll see it through.
My word is my bond
If I say I'm going to do something you can rely on me to follow through. Reliability and trust matter to me, so if I make a promise, I’ll see it through.
Resourceful & resilient
I have an adventurous spirit, which I definitely got from my mother. I believe that where there's a will there's a way, and I preserve through change.
Resourceful & resilient
I have an adventurous spirit, which I definitely got from my mother. I believe that where there's a will there's a way, and I preserve through change.
Resourceful & resilient
I have an adventurous spirit, which I definitely got from my mother. I believe that where there's a will there's a way, and I preserve through change.
Pragmatic
I balance discovery and design effort given priorities, risks and constraints. Driving impact through a full-cycle approach.
Pragmatic
I balance discovery and design effort given priorities, risks and constraints. Driving impact through a full-cycle approach.
Pragmatic
I balance discovery and design effort given priorities, risks and constraints. Driving impact through a full-cycle approach.
Emphatetic
I'm an advocate for human-centred design thinking, allowing me to create experiences that are not only functional but also engaging and meaningful.
Emphatetic
I'm an advocate for human-centred design thinking, allowing me to create experiences that are not only functional but also engaging and meaningful.
Emphatetic
I'm an advocate for human-centred design thinking, allowing me to create experiences that are not only functional but also engaging and meaningful.
Proactive
I promote a culture of cross functional collaboration, being open about feedback and engaging teams to build better products.
Proactive
I promote a culture of cross functional collaboration, being open about feedback and engaging teams to build better products.
Proactive
I promote a culture of cross functional collaboration, being open about feedback and engaging teams to build better products.
Impact Driven
I enjoy working on real world problems that drive meaningful impact. I'm constantly looking for ways I can improve the world around me.
Impact Driven
I enjoy working on real world problems that drive meaningful impact. I'm constantly looking for ways I can improve the world around me.
Impact Driven
I enjoy working on real world problems that drive meaningful impact. I'm constantly looking for ways I can improve the world around me.
a bit about my interests outside of design
Outside design, I’m into motorcycles, befriending animals, cooking and fishing. Oh, and I always save room for sweets or spoil my appetite on purpose.
fun fact
I used to skydive before I could drive a car.
tinkering
When I'm not online, I'm probably tinkering on my motorcycle or planning my next trip.
Fishing
Wind out of the east, fish bite the least. Wind out of the west, fish bite the best.
Animals
Befriend me really quick
Sweet tooth
Sometimes I choose to spoil my appetite, on purpose. Sorry mom!
lET'S CHAT
Available for Q4 '25
Let’s create something meaningful together.
Do you want to bring your idea to life? Schedule a meeting below and let’s chat!