Bliss Airways
Simplified flight booking by removing intermediaries and aligning flows with user mental models, boosting conversion by 30% and cutting booking time from 8 to 6 min.
Year :
2022
Industry :
TravelTech
Client :
Bliss Airways
Project Duration :
12 months
Problem :
The flight booking process is often slow, confusing, and cluttered with third-party intermediaries. Bliss Airways offers a direct, user-friendly alternative, focused on efficiency, simplicity and accessibility. Every step was designed to be faster, clearer and more intuitive, guided by research, testing and user-focused design principles.
Results :
30% increase in user conversion
25% decrease in booking time from 8 to 6 min
20% decrease in error rates by aligning user flows with mental models
PROCESS :
Researched user behaviours, goals and pain points using surveys, competitive benchmarking and usability tests. Insights showed frustrations like long booking flows and distractions from third parties ads. Affinity diagrams and journey mapping helped identify key opportunities, while flow diagramming simplified the process, cutting steps and making bookings faster and clearer.
SOLUTION :
Low-fidelity sketches allowed me to explore ideas quickly, while medium-fidelity wireframes helped refine the user flow and interactions. High-fidelity prototypes then brought together all insights to create a clear and intuitive booking experience. Finally, detailed design specifications ensured developers could implement the design accurately and provided a final review of every detail.
Impact :
The Bliss Airways booking experience had a measurable impact on user engagement and business outcomes. Streamlining flows and aligning them with user mental models led to a 30% increase in user conversion, a 25% reduction in booking time from 8 to 6 minutes and a 20% decrease in error rates.
other work
lET'S CHAT
Available for Q4 '25
Let’s create something meaningful together.
Do you want to bring your idea to life? Schedule a meeting below and let’s chat!
Bliss Airways
Simplified flight booking by removing intermediaries and aligning flows with user mental models, boosting conversion by 30% and cutting booking time from 8 to 6 min.
Year :
2022
Industry :
TravelTech
Client :
Bliss Airways
Project Duration :
12 months
Problem :
The flight booking process is often slow, confusing, and cluttered with third-party intermediaries. Bliss Airways offers a direct, user-friendly alternative, focused on efficiency, simplicity and accessibility. Every step was designed to be faster, clearer and more intuitive, guided by research, testing and user-focused design principles.
Results :
30% increase in user conversion
25% decrease in booking time from 8 to 6 min
20% decrease in error rates by aligning user flows with mental models
PROCESS :
Researched user behaviours, goals and pain points using surveys, competitive benchmarking and usability tests. Insights showed frustrations like long booking flows and distractions from third parties ads. Affinity diagrams and journey mapping helped identify key opportunities, while flow diagramming simplified the process, cutting steps and making bookings faster and clearer.
SOLUTION :
Low-fidelity sketches allowed me to explore ideas quickly, while medium-fidelity wireframes helped refine the user flow and interactions. High-fidelity prototypes then brought together all insights to create a clear and intuitive booking experience. Finally, detailed design specifications ensured developers could implement the design accurately and provided a final review of every detail.
Impact :
The Bliss Airways booking experience had a measurable impact on user engagement and business outcomes. Streamlining flows and aligning them with user mental models led to a 30% increase in user conversion, a 25% reduction in booking time from 8 to 6 minutes and a 20% decrease in error rates.
other work
lET'S CHAT
Available for Q4 '25
Let’s create something meaningful together.
Do you want to bring your idea to life? Schedule a meeting below and let’s chat!
Bliss Airways
Simplified flight booking by removing intermediaries and aligning flows with user mental models, boosting conversion by 30% and cutting booking time from 8 to 6 min.
Year :
2022
Industry :
TravelTech
Client :
Bliss Airways
Project Duration :
12 months
Problem :
The flight booking process is often slow, confusing, and cluttered with third-party intermediaries. Bliss Airways offers a direct, user-friendly alternative, focused on efficiency, simplicity and accessibility. Every step was designed to be faster, clearer and more intuitive, guided by research, testing and user-focused design principles.
Results :
30% increase in user conversion
25% decrease in booking time from 8 to 6 min
20% decrease in error rates by aligning user flows with mental models
PROCESS :
Researched user behaviours, goals and pain points using surveys, competitive benchmarking and usability tests. Insights showed frustrations like long booking flows and distractions from third parties ads. Affinity diagrams and journey mapping helped identify key opportunities, while flow diagramming simplified the process, cutting steps and making bookings faster and clearer.
SOLUTION :
Low-fidelity sketches allowed me to explore ideas quickly, while medium-fidelity wireframes helped refine the user flow and interactions. High-fidelity prototypes then brought together all insights to create a clear and intuitive booking experience. Finally, detailed design specifications ensured developers could implement the design accurately and provided a final review of every detail.
Impact :
The Bliss Airways booking experience had a measurable impact on user engagement and business outcomes. Streamlining flows and aligning them with user mental models led to a 30% increase in user conversion, a 25% reduction in booking time from 8 to 6 minutes and a 20% decrease in error rates.
other work
lET'S CHAT
Available for Q4 '25
Let’s create something meaningful together.
Do you want to bring your idea to life? Schedule a meeting below and let’s chat!