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Hola,
An Architect turned rogue, specialised in designing accessible, human-centred AI experiences for B2C and B2B SaaS teams for the past 4 years.
I’m known for continuously balancing my adventurous spirit with a healthy dose of pragmatism.
I'm Alexandru, a human-centred AI Product Designer
Just like in architecture, I focus on designing thoughtful products that are simple, practical and easy to use.
A sample of my work
Sky rewards
Buyapowa (B2B2C, SaaS)
Revamped Sky's referral journey and increased customer retention by 33%.
Optimised the registration process and improved conversion rates for redeeming rewards across Sky products, including Sky Glass, Sky Broadband, and Sky Mobile.
Get in touch for access
*This is a private case study that can be shown in interviews.
Product Designer
Feb '23 - Dec '23
Leading the improvement of the web and mobile experience for a B2B2C SaaS referral marketing platform.
Results include a 25% increase in user adoption rates and a 35% reduction in usability customer support tickets.
Product Designer
Jun '21 - Jan '23
Enhancing B2B & B2C experiences in e-commerce, aviation and digital reality.
Impact includes a 15% reduction in bounce rates and a 30% increase in conversion rates.
Architect
Jun '19 - May '21
Led cross-functional teams on complex international projects in Saudi Arabia.
Managed the end to end design process. Responsible for line ...
My word is my bond
If I say I'm going to do something you can rely on me to follow through. Reliability and trust matter to me, so if I make a promise, I’ll see it through.
Resourceful and resilient
I have an adventurous spirit, which I definitely got from my mother. I believe that where there's a will there's a way, and I preserve through change.
Pragmatic decision making
I balance discovery and design effort given priorities, risks and constraints. Driving impact through a full-cycle approach.
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