Reward fulfilment

Buyapowa (B2B2C, SaaS)

Rebuilt the reward fulfilment experience.

Enabled clients to track and manage end users' referrals to completion.

Self-serving this allowed independent investigations of user queries, decreasing support tickets by 20%.

See project

Design system

Buyapowa (B2B2C, SaaS)

Led the evolution of an in-house design system.

Implemented UI & UX best practices, consistent branding, responsive layouts and WCAG 2.0 AA compliance with shared components.

See project

Sky rewards

Buyapowa (B2B2C, SaaS)

Revamped Sky's referral journey and increased customer retention by 33%.

Optimised the registration process and improved conversion rates for redeeming rewards across Sky products, including Sky Glass, Sky Broadband, and Sky Mobile.

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Reward configuration

Buyapowa (B2B2C, SaaS)

Enhanced platform functionality enabling configuration of 2500+ reward types.

Streamlined ongoing campaign management and expanded the reward offering for customers.

Resulted in a 25% increase in user adoption of campaign functionality.

See project

Bliss Airways

Freelance (B2C)

Streamlined the flight booking experience increasing conversion of task completion by 30%.

Ensured clarity and accessibility, by eliminating third-party intermediaries and reducing steps to book.

See project

Reward fulfilment

Buyapowa (B2B2C, SaaS)

Rebuilt the reward fulfilment experience. Enabled clients to track and manage end users' referrals to completion. Self-serving this allowed independent investigations of user queries, decreasing support tickets by 20%.

Design system

Buyapowa (B2B2C, SaaS)

Led the evolution of an in-house design system. Implemented UI & UX best practices, consistent branding, responsive layouts and WCAG 2.0 AA compliance with shared components.

Sky rewards

Buyapowa (B2B2C, SaaS)

Revamped Sky's referral journey and increased customer retention by 33%.

Reward configuration

Buyapowa (B2B2C, SaaS)

Enhanced platform functionality enabling configuration of 2500+ reward types. Streamlined ongoing campaign management and expanded the reward offering for customers. Resulted in a 25% increase in user adoption of campaign functionality.

Bliss Airways

Freelance (B2C)

Streamlined the flight booking experience increasing conversion of task completion by 30%. Ensured clarity and accessibility, by eliminating third-party intermediaries and reducing steps to book.

Rebuilt the reward fulfilment experience.

Enabled clients to track and manage end users' referrals to completion.

Self-serving this allowed independent investigations of user queries, decreasing support tickets by 20%.

Led the evolution of an in-house design system.

Implemented UI & UX best practices, consistent branding, responsive layouts and WCAG 2.0 AA compliance with shared components.

Enhanced platform functionality enabling configuration of 2500+ reward types.

Streamlined ongoing campaign management and expanded the reward offering for customers.

Resulted in a 25% increase in user adoption of campaign functionality.

Streamlined the flight booking experience increasing conversion of task completion by 30%.

Ensured clarity and accessibility, by eliminating third-party intermediaries and reducing steps to book.